Facilitating Change through Effective Communications

It is widely accepted that adult learners move from being subject centred to being problem centred.  As a result, the methodologies to be utilized in this intervention will include:  lecturettes, case studies via written submissions, podcasts or video, role plays, journaling and reflective reports. 

Activities will also be biased towards experimentation and analyses of live cases and therefore rely heavily on activity based group work. A key component of this learning experience will be the sharing of experiences to highlight the collective knowledge of the room.

The objectives of this training course are:

• To provide participants with the tools to align audiences with media and messages
• To help participants seamlessly merge traditional and new media strategies and tactics
• To sharpen the focus on strategic communications as a corporate enabler
• To help participants tweak their “big picture” strategies.
• To help participants re-position their future strategy and implementation

This Gulf Rowad training course is suitable to a wide range of professionals in communication and marketing but will greatly benefit: 

• Public relations / Public affairs / Marketing officers and/or managers
• Corporate communications practitioners and/or managers and/or team leads
• Communications champions / activators

Organisational Impact

• Practitioners who can maximize communication spend using convergence as the methodology
• Practitioners who can drive communication targeting strategies
• Richer access to social media and traditional content
• Strengthened internal and external alignment between strategy and communications
• Improved ability to micro target your communications
• Achieve a greater understanding of measurable outcomes
• Improved decision making
• Expanded network of communication professionals with whom the company may associate

Personal Impact

• Greater understanding of the use of convergence as new communication strategy
• Improved ability to target specific audiences and assess outcomes
• Greater understanding of how to improve social media presence
• Improved level of confidence to “break-in” to Media outlets
• Greater understanding of how to align strategic communications to corporate objectives
• Greater comfort with measurement and evaluation as a corporate tool
• Improved understanding of how to target specific audiences and assess outcomes
• Improved ability to take advantage of cross functional communications objectives