Social Media Summit

This is Gulf Rowad interactive practical course with a strong learner-centered approach, combined with small class sizes, provides the very best learning environment.

At the end of this Gulf Rowad training seminar, you will learn to:

• How Social Media works and the latest trends and developments
• Social Media Strategy and creating social objectives
• Developing a target audience and understanding how to target your ideal audience
• How to build a following and create a dialogue
• Building awareness and trust
• Social Media Channels, including: Twitter, Facebook, LinkedIn, Instagram & Pinterest, YouTube, Google Plus & others
• Developing the RITE content (Relevant, Interesting, Timely, Entertaining)
• Measurement with KPI’s and measuring using Social Media tools
• Social media outsourcing and automation

Managers and marketing professionals who need to stay up-to-date and develop their social media knowledge and skills.

This Gulf Rowad training course is suitable to a wide range of professionals but will greatly benefit:

• Traditional Marketers and Marketing Executives
• Marketing Managers and Senior Management
• IT Managers
• Those responsible for developing or implementing a digital marketing strategy for their organization
• Anyone in marketing or business who wishes to demonstrate proficiency in digital marketing

Organisational Impact

The Social Media module introduces the key platforms for digital marketing and demonstrates:

• How to set up a social media experience for a business, department or organisation
• How to create a great presence
• Ways to build a targeted following
• Methods to engage this following
• Security and safety issues
• Training staff to use this channel

Personal Impact

Delegates attending this Gulf Rowad training seminar will:

• Understand the techniques and best practices for growing and engaging an audience
• Be able to select and use the most appropriate social media channels
• Demonstrate how to create effective campaigns on key social platforms
• Understand how to build, manage, and sustain an active social media community
• Know the methods to report on data
• Know how to use automated and the platforms’ native analytics tools to derive deeper audience and campaign insights