Modern Meetings, Incentives, Conference and Events (MICE) Techniques

At the end of this training course, participants will be able to:

• Understand the concept and role of major events in the market place,
• Know how to source event leads and ideas and to research and deliver a winning pitch
• Demonstrate the skills and attributes of a good event planner including sourcing venues, speakers and suppliers
• Understand how to publicise and market your event
• Explain how to manage a team well and hold event committee meetings successfully.
• Explain how to manage a budget, detailing how sponsorships work and what the main incomes and outgoings are.

This Gulf Rowad training course is ideal for anyone involved in organising events or conferences. Whether you work as a Conference Manager, Event Manager or Fundraiser, the skills you learn through this practical training will be invaluable. This includes:

• Meeting planners
• Event managers
• Event marketers
• Festival organisers
• PR professionals
• Hospitality professionals
• Hoteliers
• Convention centres
• Convention and visitor bureaux

Organisational Impact

This world-leading training course will give any organisation with an involvement with in the events industry greater insight into the knowledge and skills to profit from growth in MICE tourism. You will gain:

• A wealth of information on sourcing event opportunities
• The knowledge and skills to create a winning bid
• Insight into ISO 20121: The International Standard for sustainable events and an understanding of how to gain registration against the standard as a marketing tool
• The latest tools to manage and run excellent events including Projectlibre software
• A supplier inventory and selection process
• State of the art social media tools for marketing, evaluation and brand building

Personal Impact

After attending this training course you will have

• Greater confidence in leading interdisciplinary teams on major event projects
• A portfolio of skills that will enable you to run major events
• Excellent project and time-management skills
• The ability to conduct a risk assessment and devise a risk management plan
• The tools to valuate meetings, conferences, events and exhibitions
• Access to a network of potential allies, suppliers and outsources