Protocol & Event Management

This Gulf Rowad Protocol & Event Management training will be delivered through a combination of presentations, group discussion and group exercises. Delegates will be encouraged to ask questions as the training course progresses relevant to their own backgrounds and company requirements.

This Gulf Rowad training course will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the previous five days.

At the end of this Gulf Rowad training course, delegates will have an understanding of the application of events as part of their PR or Marketing strategy:

• Delegates will be able to schedule and plan an event
• Delegates will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
• Delegates will be able to identify the most appropriate venues and activities for their events
• Delegates will be able to manage the media at their events with confidence
• Delegates will be able to troubleshoot event plans to identify potential problem areas before they emerge

This Gulf Rowad Protocol & Event Management training course is relevant to anyone likely to have responsibility for the delivery of events for their organisation but new to the concepts and practicalities of this facet of corporate communications.

• Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors
• Senior operational managers with responsibility for managing teams whose role includes event management
• Senior managers up to Board level with responsibility for the strategic use of events as part of the organisation’s PR and marketing strategy and their effective deployment

Organisational Impact

• Greater value for money from events
• More focused events as part of their PR or Marketing strategy which will build and maintain their reputation
• More memorable events aimed at the right people
• An in-house resource capable of either organising events directly
• Staff better informed to provide project oversight of event management suppliers
• Staff capable of ensuring tight budgetary and scheduling control over events

Personal Impact

• Increased confidence to tackle event management or oversight of event management suppliers
• A strong theoretical basis upon which to make decisions about the best type and format of event to employ
• Greater understanding of the processes involved in event management
• An understanding of the main elements in event organisation
• More focused activity aided by simple checklists and manuals
• Better time management facilitating the opportunity for greater creativity