Strategic Event Management

This Gulf Rowad training will be delivered through a combination of presentations, group discussion and group exercises. Delegates will be encouraged to ask questions as the training progresses relevant to their own backgrounds and company requirements.

This Gulf Rowad training seminar will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the training days.

At the end of this Gulf Rowad training seminar, delegates will be able to:

• Plan a programme of events to support and deliver the corporate strategy
• Select from a range of events and know how to deliver each type
• Schedule and plan each event within budget and deadlines
• Identify the most appropriate venues and activities for your events
• Manage VIPs and the media with confidence
• Troubleshoot plans to solve potential problems before they emerge

This Gulf Rowad training seminar is relevant to anyone likely to have responsibility for the delivery of events for the organisation but new to the concepts and practicalities of this facet of communications.

• Staff tasked with event delivery
• Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors
• Senior operational managers with responsibility for managing teams whose role includes event management
• Senior managers up to Board level with responsibility for the strategic use of events as part of the organisation’s PR and marketing strategy and their effective deployment

Organisational Impact

• Greater value from the complete range of events
• More focused events to build and maintain reputation
• More memorable events aimed at the right people
• An in-house resource capable of organising events directly or outsourcing wisely
• Staff better informed to provide project oversight of event suppliers
• Staff capable of ensuring tight budgetary and scheduling control over events

Personal Impact

• Increased confidence to tackle event planning / management across a programme
• A method to make decisions about the best type and format of event to employ
• Greater understanding of the processes involved in event management
• An understanding of the main elements in event organisation
• More focused activity aided by thorough checklists and manuals
• Better time management facilitating the opportunity for greater creativity