Strategic Media Planning

This Gulf Rowad training course encourages delegate participation through a combination of lectures, peer-to-peer activities, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills.

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By the end of this Gulf Rowad training seminar, you will have learned how to:

• Understand metrics of audience measurement and media accounting,
• Allocate a media budget across digital and traditional media
• Access and use media data to develop strategic media objectives
• Apply research techniques to the understanding of audience segmentation, targeting and positioning
• Understand stakeholders’ habits and attitudes towards media
• Place stories that earn free editorial space

This Gulf Rowad training course is for anyone who desires to expand their expertise in government communications best practices, policies and procedures. Delegates do not require any previous political experience to benefit from this training seminar.

This training course is suitable to a wide range of professionals, but will greatly benefit:

• Marketing Professionals
• Public Relations Practitioners
• Marketing Managers
• Media Buyers
• Brand and product Managers

Organisational Impact

Major benefits to the organisation include:

• More consistent media policy and placement
• Reduced media spend
• More accurate and targeted placement
• Greater alignment between advertising, editorial and social media messaging
• A more strategic approach to your media mix
• A suite of research and measurement tools to give greater control

Personal Impact

Participants will gain the following benefits:

• Improved media planning ability
• Enhanced media communication abilities
• Greater self-confidence
• Increased effectiveness in media planning and placement
• Enhanced strategic goal setting ability
• Increased ability to use social media effectively and plan campaigns that work