Agile Product Management

This Gulf Rowad training course will utilize various proven online learning techniques to ensure maximum engagement, understanding, comprehension, and retention of the information presented.

The training course will balance expert presentations with engaging and interesting exercises such as case study analysis, designing surveys and questionnaires, designing a new product, quizzes, and discussions.

At the end of this Agile Product Management training course, you will learn to: 

• Describe the key frameworks used in agile product management
• Recognize key stakeholders and create new product roadmaps to win their support 
• Analyze the potential demand for new products and services
• Explain how to price new products/services and techniques for tuning value
• Demonstrate how to plan and execute product development, from requirements through to testing

This Gulf Rowad Agile Product Management training course is suitable for a wide range of professionals interested in brand management and marketing, but will greatly benefit:

• Marketing Executives
• Brand Managers
• Key Account Executives
• Business Development Professionals
• Entrepreneurs
• Small to Medium Enterprise (SME) owners and Managers
• Sales Executives and Sales Managers

Organisational Impact

Attending this Agile Product Management training course, the participants will return to their organizations with a broader understanding of how strategic brand management activities support business objectives, including: 

• Adopting a structured approach to product management
• Creating and developing new products or services
• Selecting the product position in the market
• Forecasting product sales and projecting costs
• Fostering innovation
• Accelerating the delivery of new products and services

Personal Impact

This Agile Product Management training course will help the participants to strengthen their product management capabilities, including:

• Planning and executing new product development more effectively
• Producing volume and financial forecasts and projections for business cases
• Recognizing where a product or service fits into a market
• Applying innovation techniques to accelerate product development
• Using value engineering techniques to meet client requirements at associated price points
• Regularly delivering incremental value to the organization, through agile techniques