Fundamentals of Marketing

This Gulf Rowad Fundamentals of Marketing training course combines presentations that share both theory and industry best practices with practical sessions in accordance with adult learning and blended learner-centered principles. The participants will have opportunities to put into practice the skills they develop and enhance during the course and make the most of small and whole group exercises, videos, case studies, peer exchange, brainstorming, role plays and discussions and will spend time working one-on-one and in small groups to resolve the challenges participants face.

By the end of this GLOMACS training course, participants will be able to:

• Explain the key marketing concepts and how marketing fits within their organisation
• Apply the marketing mix in their role and team
• Understand the factors that influence B2B and B2C customer behaviour
• Share how customers make buying decisions and influence marketing activities
• Explain pros and cons of the communication tools and choose the most effective for engaging customers

This Gulf Rowad Fundamentals of Marketing training course is for people working in marketing and public relations who do not have a professional marketing qualification and want to test their capabilities against industry best practices, including managers and practitioners. 

This GLOMACS training course is a suitably wide range of professionals but will significantly benefit: 

• Media Relations
• Community Relations
• VIP Relations & Protocol
• Digital Marketing
• Advertising
• Event Management
• Investor Relations and Financial PR
• Employee Internal Communications
• Corporate and Government Affairs
• Brand Management
• Corporate Communications
• Product Publicity & Sales Promotions

Organisational Impact

Upon attending this Gulf Rowad Fundamentals of Marketing training course, the participants will return to their organisations with a broader understanding of how marketing activities support business objectives, including: 

• Using analysis of the business micro and macro environments to planning marketing activities
• Using marketing mix strategies to maximise product and service sales volumes, revenues, profits and market share
• Ensuring business priorities and activities are linked to customer expectations and marketplace realities
• Developing and manage marketing communication activities that are linked to and support business priorities
• Being able to explain and win support for marketing activities with their peers in other departments and with senior business leaders

Personal Impact

This Gulf Rowad training course will help the participants to strengthen their marketing capabilities, including: 

• Understanding of each of the elements in the marketing control system and how their role and team fit in
• Increased confidence in managing relationships with customers, suppliers, executives, and colleagues
• Developing a customer-centric mindset, ensuring the customer's voice is heard and valued during discussions and decision making
• Developing and delivering effective marketing communication campaigns in-house and with external creative agencies
• Enhanced verbal and non-verbal communication skills
• Applying marketing principles to become more customer and marketplace focused